Our foundational strategy development means that every color, word, and interaction that we design connects you with your people. Read on to learn about our process.
Without a sturdy foundation, no one wants to live there. Our 2-Phase Process ensures that we start with a strategic framework, and then create a thoughtful experience around it.
Phase 1 is a deep dive into who you are, what you do, and why it matters. We start by crafting your Brand Strategy Guide: a comprehensive strategy deck that clarifies your audience, offers, messaging, language, and positioning.
This is the foundation for our design work. We will create a custom mood board, consisting of photography, logos, color usage, graphic elements, and fonts. Together, they convey a feeling or mood. These visual examples will be paired with a completely custom color palette as well as typeface examples and directions.
In order to set our clients up for success, we help plan out all aspects of a photo shoot, from location, wardrobe, props, shots and more. We think about the visual themes of the brand and make sure to think of ways of representing those with images.
With the development of the Brand Foundations in place, we will have all the key elements and strategy to begin the copywriting process. Our custom copy includes everything from the headlines to the button text and will be presented with the page designs for efficiency with feedback, starting with the Homepage.
Upon approval of the copy, we'll custom design all the site pages - thinking strategically and thoughtfully about each page, state and interaction. Our developers will then custom code and build the responsive website in Webflow with layouts that are easy to edit and manage.
Fill out our short and sweet application so we can get the conversation started.
We geek out over websites, but we do a lot more. Art direction, book covers, photo guides, logo design, email marketing, podcast art, app design, brand naming... you get the point. Email us or fill out the form at the top of this page to get a copy of our Capabilities Deck.
Depending on our client load, we can typically get started in 2-3 weeks after we sign on the dotted line. Get a jump start by scrolling up and filling out our application.
It depends on how complicated your new site is. Typically, we estimate 5-6 months for a whole rebrand and custom site.
Building a brand and website is as variable as building a house. Where will it live? How big is it? How fancy are those appliances? Our fully custom websites start at $20,000, including Phase 1 Brand Strategy and Design.
We know that each brand is different, so we customize our packages. Maybe you love your logo but need a new site. Maybe you’ve got an in-house writer but your brand needs a major overhaul. Have a specific question? Just email us and we’ll set up a call to figure it all out.
For the majority of our projects, we follow a two phased approach - focusing first on Phase 1, lining up all the foundations for your brand. This includes the Strategy, both messaging and visuals along with the designs of your logos and potential direction for Brand Photography. This sets us up for the Phase 2, which includes website copy, design & development.