Sleep Wise Consulting approached Skye High to modernize their brand and website. They were functioning on a basic WordPress Theme so their website was plain, hard to understand and pretty ‘blah’ overall. They work with many different client groups as well, and displaying this content was overwhelming and long-form: not successful, especially when you consider who’s reading it: over-tired, desperate parents!
The new logo embodies “a timeless meed laidback” feel, featuring a strong yet approachable font, a simple line-drawn owl, and a centered composition. The “E” detail adds a little personality and uniqueness, and loosely represents a baby nestled in their mother’s arms.
Before
After
The new logo embodies “a timeless meed laidback” feel, featuring a strong yet approachable font, a simple line-drawn owl, and a centered composition. The “E” detail adds a little personality and uniqueness, and loosely represents a baby nestled in their mother’s arms.
For the design, we took the hand-drawn owl as the inspiration and created line-art iconography as well as a layered yet clean approach to the design that would feel modern, approachable and a bit sophisticated. We also took advantage of their WordPress platform by creating custom quizzes, dynamic layouts and an overall engaging digital experience.
From Sleep Certificates, brochures, flyers and more, we helped the team by creating cohesive brand elements that elevated their existing collateral.
