Years after we did the first website refresh for Pink Chicken, they approached us again to revisit the website with a focus on streamlining the experience, modernizing the brand even more, and focusing on mobile. We kept the base of the design the same, but introduced a new cleaner serif font and new layouts throughout the main brand pages.
Pink Chicken is a brand all about the details. Their patterns are one-of-a-kind, and their message and brand tone is all about spreading sunshine and happiness, so it was imperative we didn't lose that with our redesign. For the first re-design of Pink Chicken, we brightened their color palette and brought in friendly serif fonts in order to bring some playfulness to their brand. For the second re-design, we cleaned up some of the original styles while keeping the colors and tone friendly and approachable.
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