Mel Robbins is so well-known that we had to be mindful of keeping parts of her brand in-tact that felt ownable and memorable while also creating new assets that felt fresh and more unique to Mel. We kept her script “Mel” logo, while updating the “ROBBINS” to feel more visually connected with the rest of the brand fonts.
The first part of the project was designing the exterior, interior and flaps for her new book, The High 5 Habit, as well as it’s companion journal. This phase required countless designs and iterations, being mindful of legibility, her international audience, clarity, and conveying the idea of the book.
Once the book cover was finalized, we hit the ground running with designing out the supporting marketing efforts, including a microsite for pre-launch as well as graphics and marketing collateral for third-party re-sellers.
The second large undertaking as part of this project was the redesign of Mel’s personal brand website: melrobbins.com. The creative brief was to create her a new digital home that felt personal while also reflected her giant fandom, countless offerings, and essentially felt as big as she is.
We wanted the site to feel alive, fun, unexpected – as that’s exactly what Mel is. We brought in custom highlight strokes and doodles to emphasize words and phrases, and to make the site more inviting and exciting to scroll through. We paid special attention to mobile, ensuring the experience would be seamless regardless of the device.