brand identity
The original “Enigma Wellness” logo felt sterile and unconsidered. We took a symbol of great importance to Maura – goddess Hathor – and used that as the basis of the logo. She liked the idea of spiritual, transformational imagery, and wanted goddess Hathor to stay true to its symbolism and origins, the gold cow horns representing nurturing and disc inside (also gold in color), representing goddess Hathor close connection to the sun god Ra.