When Madelyn came to Skye High, her digital presence was strong yet disjointed. Her WordPress website lacked a strong design and felt immature. She has so much valuable FREE content, from thousands of blog posts, podcast episodes and appearances, as well as lot of paid content such as courses and masterclasses. It was buried on her previous site and hard to access. The user experience felt clunky and disengaging.
The color palette and mood board for this brand was heavily inspired by elements of classic romantic renaissance images and energy. She wanted it to feel sacred, holy, enchanting, mystical, artistic and creative.
For Madelyn’s logo, we chose a primary font for her name that felt clean and modern but with a hint of femininity and magic (the star in the E). The subtext (tagline) font brings in the renaissance vibes and the submark contains a bust of a woman, so the brand as a whole feels romantic and mature yet still modern.
Built on Squarespace, this website showcases what we do best — a brand and site that feels uniquely ownable to Madelyn and offers up tons of content, both free and paid for, but with a user-experience that’s still clean and easy to navigate.
