Skye High was hired by Yasmin of Family Support Resources to recreate their brand and website to be more engaging, professional and representative of their brand. Their existing website was self-created and lacked not only a cohesive look but also failed to communicate their services, offerings, mission or values. This new website needed to not only be engaging but also thoughtful and robust in the content and user experience.
The color palette and mood board for this brand was heavily inspired by elements of the beach as well as the idea of connection and togetherness. FSR (Family Support Resources) has a mission centered around supporting every member of the family struggling with a variety of fractured relationships, so it was important that we represent what that looks like through photography and other imagery.
The original FSR logo included plants and abstract people, so we took this idea and modernized it to include a simple hand drawn lotus flower, representing enlightenment and rebirth. We went with a font for the main logo that felt modern and professional while staying easy to read.
Built on WordPress, this website showcases what we do best — countless custom elements and complex functionality that feels seamless and remains easy to use.