brand identity
The original Curry Psychology Group logo included an elephant in their lockup. Elephants are revered as a symbol of good luck, prosperity, destroyer of evil, remover of obstacles, as well as strength, power, wisdom, memory, and vitality. It became the brand’s iconic symbol, and similarly to Sleepwise Consulting, we felt like it had to remain. We modernized the elephant by adapting a cleaner line-style, as well the typography. The end result is a logo that feels bold, fresh and professional. The interlocking letters of the CPG in the submark are also a nice touch 🙂