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Allie Van Fossen

Overview

Allie Van Fossen is a self-growth student, freedom-seeker, yoga teacher and the founder of a tight-knit online yoga community: the Body Mind Soul Studio. She’s built an impressive library of free online yoga classes that’s been primarily accessed from her YouTube channel.

Allie came to Skye High ready for a rebrand – one that would showcase her as a more mature, knowledgeable and influential yoga teacher and mentor. In an effort to step away from her well-known “Journey Junkie” persona, she opted for a more authentic digital home that would better represent who she is and the community she’s built. 

Services

Website Copywriting
Website Design
WordPress Development
Creative Direction

Year

2021

Platform

WordPress

Our Approach

When Allie hired Skye High, she made it clear about her goals: to create an online presence for herself that would not only be a hub for the wealth of information she offers, but also to delight. She wanted a site that would present the information in a way that’s not only informative and clear but also playful and fun to engage with. After working with Kait Clarke Creative on her brand strategy and brand design, she hired us to completely reimagine her website.

the end result

Allie’s website is the best of both worlds: a site that’s not only beautiful to scroll through on desktop and mobile but also jam-packed with content. By paying particular attention to the UX of the site, we were able to create a complex user flow that feels intuitive, natural, and easy to navigate. The end result is a site that feels fluid, playful, and content-rich.

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