Refinerie Home needed a brand and website that felt as polished and professional as the interior design work they do. They were also looking for a partner who help them gain clarity on their business plan and strategy so their website could be clear and direct for their users. They offered both services as well as products and needed a website that could offer both without compromising clarity.
This clean, modern logo uses a modulated, or stressed sans font in all caps with a wide letter-spacing that makes it feel breathable and calm. The logo should feel elegant and refined but also approachable. The single R icon uses an underline that’s a consistent feature of the brand — a simple, thin line that denotes a confidence behind the brand.
To let the photography and designs speak for themselves, we kept the color palette and overarching mood board styles more minimal. We were sure to show a mix of interior design photography a well as people, to reinforce the idea that the service-based Interior Design work that the Refinerie team does is still personal and intimate.
Built on Squarespace, this website utilizes a fair amount of custom css and javascript to ensure an optimal user experience. We created custom components so it felt rich and dynamic, while still clean and easy to use.
“Our business has really taken off since we re-branded and launched our new website. We have received the most amazing feedback and could not be more proud about how our new website represents our business.”
