When Carson hired Nancy Hala, the brand strategist and copywriter, Nancy knew Skye High was the agency that could take Carson’s brand to the next level and provide the level of service and thoughtful and holistic design process that Carson’s deserved. As the project got underway Carson was able to breathe a big sigh of relief.
When Becca discovered that Carson was designing and building her dream house as the brand and web project started, she insisted on seeing more. Carson shared a complete house mood board created by her interior designers that showed textures, colors, and the overall vibe of the new house. This board inspired the brand mood board and color palette, graphic elements and overarching design of the site.
Although Carson had already held a photoshoot the images produced and felt staged and inauthentic and did not match Carson’s personality. Becca got to work and contacted the brilliant photographer Jenny Moloney, the photoshoot date was set and Becca helped Carson select a new wardrobe and provided art direction for the shoot. The resulting photos reflected Carson’s warmth, grace and intelligence and fit beautifully into reimagined brand.