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January 20th, 2021

5 Tips for a Budget-Conscious Website


While our custom web packages can range anywhere from $10,000 – $20,000+, I realize that investment isn’t feasible for many businesses. 2020 hurt, and I’m never in the business of giving irresponsible advice that will bankrupt an entrepreneur! Therefore, here are our top 5 budget-conscious website tips that will leave your bank account happy and your website flourishing!

Tip #1: Start with a Website Template

Fortunately for you, there are now TONS of companies that have built beautiful, effortless website templates for Squarespace, Show It and WordPress. I personally like Squarespace when it comes to a “starter website” for its ease of use, customizable options and robust library of tutorials, but the platform you choose is much more of a personal choice.

Here are our favorites – they’re all sophisticated, professional, and thoughtfully crafted:

  1. Shop Skye High
  2. Big Cat Creative
  3. Station Seven
  4. Candor Templates
  5. GoLive
  6. Squaremuse
  7. 23&9 Creative
  8. The Denizen Co.

Tip #2: get some help with your brand colors

Designers have a knack for choosing the perfect color for your brand, but you wanna know a little secret? Cardigan Empire offers a color analysis service and it’s pretty rad as well! Best for personal brands, she’ll ask for a photo of you and then analyze your face to tell you what colors suit you best! I know it almost sounds too good to be true, but we recently had a client use this service and I was pleasantly surprised with the results!

Tip #3: get creative with photography

You’ve probably heard of istock photo, but there are SO many amazing FREE (and even more amazing paid) stock photography sites that you can download beautiful high-res images from. Many of the photos from these sites are more creatively shot and are also available in a library with other similar photos. For photography, some of our favorites are:

  1. Death to the Stock Photo
  2. Unsplash
  3. Pexels
  4. Raw Pixel

Tip #4: opt for a semi-custom brand

Rather than choosing a font and simply writing out your logo on the top of your website, many designers now offer semi-custom brands: i.e. logo designs that are sold to multiple people but you can customize it for YOUR BRAND (like the website template!) It’s a great place to start because it might introduce you to a font you never would have chosen or found otherwise! Here are some great resources for semi-custom brands:

  1. Creative Market
  2. The Denizen Co.
  3. Etsy
  4. Saffron Avenue
  5. Davey & Krista

Tip #5: hire for the details

Once you have a clear vision of what you want, put your money to good use. Rather than paying someone to create your whole website for you, maybe just splurge on a custom brand photoshoot. Or the logo! Or a custom illustration that can be used throughout your website! Think creatively and spend some time researching. The key is that you want to make sure your money is being spent in the right place – and that means the right place for YOU. Think about what’s important to you that can help set your brand apart and can be used in a few places.

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