Don’t just live your life — love it.

Todd of Elite Psychology Group approached Skye High to take his brand and website to the next level. He wanted a website that would appeal to individuals interested in therapy as well as athletes, artists, and business executives.

The new branding features a clean and minimal serif font that also feels modern and high-end. The 'mirror-shaped' borders are a nod to self reflection, and the color palette is warm and welcoming while also calming. To ensure the brand felt authentic, we also created a photo style guide and shot list and worked with Todd to hire local actors to portray his clients and look as real as possible.

The end results is a website that houses countless content (through the Services pages) but keeps the user experience clean and simple. We wanted users to feel at ease while also seen and understood by visiting the website.